Innovative ofi app targeting infant malnutrition wins at UK’s largest sustainable business awards
- A smartphone-based application being deployed by global food ingredients supplier ofi to tackle infant malnutrition has won the ‘Social Sustainability Project of the Year’ category at this year’s Edie awards, which celebrate sustainability leadership.
The Infant Malnutrition System Alert (IMSA) app was developed by ofi sustainability analyst Dr Stéphanie Konan PhD to address high-rates of infant malnutrition in Côte d’Ivoire, where one in five children experience stunted growth and development. It is the first digital health screening service in the country, powered by a geographic information system. By sending alerts to nearby or configured healthcare facilities of registered cases in real-time, IMSA digitized the malnutrition monitoring, enabling quicker treatment, facilitating follow-up, and providing the National Nutrition Program with insightful high level reports.
Since 2019, during the Journée d’Intensification des Activités de Nutrition (JIAN) in Côte d’Ivoire, ofi has been supporting the digitalization of malnutrition screening by using IMSA. This annual campaign is part of its existing nutrition and health programs in Côte d’Ivoire, where it sources cashew, cocoa, and coffee from over 185,000 farming families and via a vast network of local traders.
In 2024, working in partnership with Côte d’Ivoire’s National Nutrition Program, ofi teams and volunteers screened over 22,000 children in cashew communities in the Béoumi district. 370 moderate and acute cases of malnutrition were identified and referred to healthcare facilities. The app also allows ofi to track every case referred for treatment, allowing for 6-month follow-ups.
ofi’s field workers, together with its partners, and local community health workers, also delivered crucial interventions including deworming and Vitamin A tablets, and information on good nutrition – as studies show that infant malnutrition can be largely attributed to a lack of education and low literacy rates.
As well as the Edie award, IMSA and its contribution to national efforts to combat malnutrition was awarded the Prize for Research and Innovation by Côte d'Ivoire’s Minister of Higher Education and Scientific Research in 2023.
The developer of the app, ofi’s sustainability analyst Dr Stéphanie Konan PhD, said: “IMSA was born from a simple idea: that replacing the existing paper-based screening with a digital solution could enable earlier detection and treatment. From that simple idea, collaboration and partnership has built a successful program. ofi’s local teams, embedded in farming communities, have trained community health service agents and established partnerships with local health authorities to reach tens of thousands of farming families."
“What’s really exciting is the great potential IMSA offers for scaling up malnutrition screening and interventions across other regions and countries facing similar public health issues. These kinds of innovative ideas delivered at scale are central to delivering ofi’s long-term ambition to help farming communities thrive.”
Discover much more about what ofi has to offer at ofi.com