Five Trends We Noticed at IFT FIRST 2022

It seemed like every aisle at the expo had at least one plant-based solution. Many companies decided to showcase their ability to execute on the latest in plant-based proteins. Pea protein stuck out as a dominant protein source used this year as it provides a similar protein punch as soy without the allergens. While it may be an on-trend plant-based protein, it also comes with its own challenges of taste off-notes. Algae had a small but strong presence. We especially enjoyed trying the algae dumplings that were on display. The flexitarian diet was also highlighted at the show. There were formulations that used a meat and plant hybrid to target consumers who may be trying to reduce their carbon footprint or eat a product they perceive to be healthier. Plant-based continues to expand categories as well. It’s no longer just meat and dairy alternatives, but so much more. According to Innova, food and beverage product launches outside of meat and dairy alternatives with a plant-based claim have had a CAGR of 56% from 2017 to 2021.¹ We expect to see plant-based become even more prevalent and more diverse in the coming years.

Reducing ingredients with negative consumer perceptions continues to be of importance. According to Innova, 43% of US consumers are conscious about limiting or reducing sugar in their diets.³ Monk fruit, allulose, and other sweet ingredients were on display as alternatives to sugar, while other products highlighted their formulation requiring no sweeteners at all. That fits well with what consumers are saying - according to Innova, 61% globally agree that they’d rather cut back on sweetness than use alternative sweeteners.⁴ Spices can play a role in helping improve flavor while reducing sugar and our innovation team showcased a number of low or no sugar applications at IFT FIRST. We’ve already seen the trend start, but it seems to only be gaining in momentum.

Consumers increasingly are linking what they eat to how they feel. They’ve begun to increase their focus on their gut health to feel better. According to Innova, more than 1 in 5 consumers have recently bought food or beverages with specific digestive or gut health benefits.⁵ IFT had no shortage of prebiotic, probiotic, and fiber options. As science continues to show more about how a healthy microbiome can lead to a healthier life, we’re sure to see more products that can aid in gut health.